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Case Studies

Real Accounts. Real Numbers.

Every result below is taken straight from the live Google Ads account. No projections, no rounding up. Seven representative engagements across the USA, UK and India, each shown with the actual dashboard.

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Google Ads account performance for a Apparel Brand brand in India
Google Ads account overview
Apparel Brand · India

Apparel Brand

The Challenge

An India-based apparel brand needed to grow revenue while improving the return on its Google Ads spend.

What We Did

  • Restructured the account around the brand's best-performing product lines
  • Tightened campaign structure to push spend toward profitable revenue

The Results

  • Cost of roughly INR 1.13L over the period
  • Conversion value/cost of about 4.06x
  • Revenue of roughly INR 4.06L generated
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Google Ads account performance for a Gun Accessories (Holsters) brand in USA
Google Ads account overview - Jan-Jun 2024 vs. prior year
Gun Accessories (Holsters) · USA

Gun Accessories (Holsters)

The Challenge

A leading gun holster company had hit a plateau. Despite consistent effort, they could not scale spend or conversions, and competitors were bidding aggressively on their brand terms.

What We Did

  • Split brand search by device after spotting a desktop vs. mobile CPC gap and a restrictive tCPA
  • Launched a dedicated PMax Brand campaign and excluded brand terms from all other PMax and Shopping campaigns
  • Segmented a single PMax campaign into multiple campaigns by top-performing product category
  • Built dedicated Search campaigns from converting PMax search themes

The Results

  • Started Oct 2021 at ~$180K/month revenue, surpassing $400K/month by May 2024 (more than doubled)
  • Jan-Jun 2024 vs. prior year: Cost $482K (up $232K)
  • Conversion value/cost 5.45x (up 1.06x)
  • Purchases/Sales $2.63M (up $1.53M); Avg CPC $0.98 (down $0.10)
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Google Ads account performance for a Stationery (Branded Pens) brand in USA
Google Ads account overview - Apr-May 2024 vs. prior year
Stationery (Branded Pens) · USA

Stationery (Branded Pens)

The Challenge

A USA stationery brand selling branded pens across multiple price ranges wanted to grow revenue while holding or improving ROAS, and to capture conversions from both shopping and non-shopping networks.

What We Did

  • Launched three PMax campaigns segmented by price range, with a larger budget on high-priced pens to lift AOV and ROAS
  • Created separate no-feed assets-only campaigns to capture non-shopping network conversions
  • Added prospecting YouTube and Display campaigns for brand awareness

The Results

  • Started Oct 2021 at ~$100K/month revenue, growing to over $240K/month by May 2024 (revenue up 80%+)
  • Apr-May 2024 vs. prior year: Cost $96.7K (up $37.6K)
  • Conversion value/cost 5.06x (up 0.63x), a 15% ROAS improvement
  • Purchases/Sales $490K (up $228K); Avg CPC $0.93 (up $0.19)
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Google Ads account performance for a Hardware & Construction brand in USA
Google Ads account overview - Jan-Jun 2024 vs. prior year
Hardware & Construction · USA

Hardware & Construction

The Challenge

A USA hardware company selling screws and construction products had internal product conflicts across multiple PMax campaigns, historically weak non-branded campaigns, and low visibility on certain products.

What We Did

  • Re-segmented products so each one was uniquely positioned in its own campaign, removing internal conflicts
  • Rebuilt non-branded campaigns from past-data analysis, reaching 2.8x ROAS
  • Launched new campaigns for under-exposed products plus a DSA campaign delivering over 2x ROAS

The Results

  • Started Apr 2023 at ~$60K/month revenue, growing to over $85K/month by May 2024 (+40%)
  • Jan-Jun 2024: +14% revenue vs. prior year despite a 31% YoY Avg CPC increase from rising competition
  • Cost $128K; Conversion value/cost 3.34x; Avg CPC $1.65
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Google Ads account performance for a eBike Brand - New Account Launch & Scale brand in UK
Google Ads account overview - Apr-Aug 2023
eBike Brand - New Account Launch & Scale · UK

eBike Brand - New Account Launch & Scale

The Challenge

A new UK eBike business with a fresh Google Ads account needed to build an online presence and scale revenue from scratch while keeping a healthy ROAS from day one.

What We Did

  • Full account setup with website analysis and competitor research
  • Structured launch: Search Brand, Non-Branded Search and Standard Shopping campaigns
  • Transitioned Standard Shopping to Performance Max as conversion data accumulated

The Results

  • By month five: over 5.5x ROAS and over £33,000/month revenue, built from zero
  • Apr-Aug 2023: Purchases/Sales £55.5K; Conversion value/cost 5.72x
  • Avg CPC £0.43; Cost £9.7K
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Google Ads account performance for a Portable Power Solutions - New Account Launch brand in UK
Google Ads account overview - first 14 days
Portable Power Solutions - New Account Launch · UK

Portable Power Solutions - New Account Launch

The Challenge

A new UK portable power brand with no Google Ads history needed quick traction: a fast online presence, early sales, and data to inform future optimization.

What We Did

  • Robust account setup with website analysis and competitor research
  • Structured launch: Search Brand, Non-Branded Search and Standard Shopping campaigns
  • Included purchases and add-to-carts as conversion actions early to accelerate data collection

The Results

  • First 14 days generated over £4,000 revenue at over 4x ROAS from a brand-new account
  • Cost £1.21K; Clicks 2.57K
  • Purchases/Sales £4.12K; Avg CPC £0.47
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Google Ads account performance for a Japanese Loungewear brand in USA
Google Ads account overview - Jan 1-Jun 27, 2024
Japanese Loungewear · USA

Japanese Loungewear

The Challenge

A USA brand specializing in Japanese loungewear, managed since August 2022, wanted to increase revenue and improve ROAS.

What We Did

  • Segmented PMax campaigns by price, weighting budget toward high-priced products
  • Launched dedicated PMax campaigns for top-performing collections
  • Tested broad match keywords in the brand campaign, leveraging the account's data depth

The Results

  • Jan-Jun 2024 vs. prior year: revenue up 70%, reaching $380K
  • ROAS up 70% to a conversion value/cost ratio of 9.09x
  • Cost $41.8K (up $561); Conversion value $380K (up $158K); Avg CPC $0.69 (down $0.09)

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